00:00Welcome·
08:00Matt's story·
15:00Competitor intelligence — live demo·
22:00Captions in your brand voice·
26:00Carousels in one prompt·
30:00Branded visuals — live·
32:00The 2-hour content week·
36:00DM automation·
40:00The reveal·
50:00Q&A·
00:00Welcome·
08:00Matt's story·
15:00Competitor intelligence — live demo·
22:00Captions in your brand voice·
26:00Carousels in one prompt·
30:00Branded visuals — live·
32:00The 2-hour content week·
36:00DM automation·
40:00The reveal·
50:00Q&A·
00:00Welcome·
08:00Matt's story·
15:00Competitor intelligence — live demo·
22:00Captions in your brand voice·
26:00Carousels in one prompt·
30:00Branded visuals — live·
32:00The 2-hour content week·
36:00DM automation·
40:00The reveal·
50:00Q&A·


Live in
Wednesday 15 July · 3:00 PM ET
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Learn to reverse-engineer on Wednesday.
Hosted by
Leon SpinksFounder, Fifth Arc
Matt CampoliThe Coffee Party · CMO
Who this is for

Business owners who know they need to be on social — but don’t have the hours.

· Founders
· Agency owners
· Shop owners
· Realtors
· Consultants
· Service pros
· Coaches
· Solopreneurs
01The workshop · 55 min

What you walk away with.
The five-pass framework, live.

01

The five-pass teardown: reverse-engineer any creator's playbook

Hook, format, structure, CTA, cadence. Run all five passes on any account in your niche and pull out exactly why their posts work. The skeleton is universal. You walk away with their whole system in one sitting.

02

Swipe the skeleton, not the words

Copy the structure of what's winning, not the captions. The hook shape, the build, the close, the cadence. Then write it in your voice. You're stealing the framework, not the content. That's the whole move.

03

See what actually wins, not what looks good

Every creator you tear down is flying on 20% of the picture. Saves, shares, watch-time, real analytics, hidden behind their login. You'll learn where free tools stop and why that matters.

04

Walk away with one prompt you run tonight

The five passes in one command. Point Claude at any rival account, run the full teardown, get their playbook on one page. Then post the same skeleton in your voice. Free. Tonight. For the price of a coffee.

04Honest check

Is this workshop
actually for you?

This is for you, if

5 signals

You follow creators in your niche who are absolutely popping off and want to know why

You're creating but you're guessing, and most posts land flat

You know top creators aren't inventing everything from scratch, but you can't see the pattern

You want to post with confidence, not hope

You've tried copying others and it didn't work because you didn't know what you were actually copying

Not for you if

3

You want us to do it for you (this workshop teaches you to do it yourself)

You're looking for a push-button viral hack that works every time

You think one technique will change your business overnight (it won't)

03Live demo

A full week of content,
built in front of you.

No slides. No theory. You’ll watch the entire system run in real time — real prompts, real captions, real carousels — the same workflow you’ll be running Monday morning.

Claude/Social Engine
Plan this week’s content for The Coffee Party — 3 posts in different formats, in our voice, ready to schedule.
Claude

Here’s your week — three posts in your voice, balanced across formats. Tap Approve & schedule to push to your queue, or Edit to refine.

Single post
Tue · 9:00 AM
Event recap · 01
How we sold out the last one in 48 hours.
@thecoffeeparty

Our last event sold out in 48 hours. It wasn't the lineup.

We used to scramble to fill rooms. Now they sell out before we even announce who's playing. The whole shift was in how we build anticipation in the content…

Carousel
Thu · 11:00 AM
01the trap
02the proof
03the fix
04day-1 plan
05the recap
06save this

How we went from 200 to 4,000 tickets a night (in 5 moves).

Slide 1 sets the trap. Slides 2–4 walk through what we changed. Slide 5 is the move that 10x'd it. Slide 6 is a 'save this' card so it lives on people's profiles…

Reel
Sat · 6:00 PM
00:00 / 00:32HD
From 200 to 4,000 a night.

How one clip turned into 3,000 ticket sales — in 32 seconds.

Vertical 9:16, captions burned in, soft music bed. Hook lands in the first 1.5 seconds. Pinned comment drops the ticket link for the people who watch to the end…

3 posts · 2,184 words · 11 visuals · drafted in 1m 14s

Want me to also draft DM auto-replies for whoever comments on these, or generate the matching cover images for the carousel?

Reply to Claude…
How to see exactly why any post wins or flops
The five passes: hook, format, structure, CTA, cadence
One prompt to pull any competitor's entire playbook
02Hosts

Two creators who’ve
lived this system.

Host 01
M
Matt Campoli

Matt Campoli

Co-founder of The Coffee Party · CMO & Marketing Specialist

Matt spent 10 years in content as a realtor: a top-20 realtor on social, with the Best Listing Video in Canada. Then he took that playbook to The Coffee Party and grew it from zero to 73K followers in 18 months, turning organic content into 22,000+ ticket sales. Now he runs the whole marketing operation on Claude, with barely any manual work. On Wednesday, he'll show you exactly how.

Host 02
L
Leon Spinks

Leon Spinks

Founder, Fifth Arc · AI Systems Specialist

Leon runs Fifth Arc, where he builds the AI systems that quietly run entire marketing operations for creators and founders. He's the one who built the Content Engine you'll see tonight: the setup that turns Claude into a full social media team, competitor teardowns, content written in your voice, DMs handled, all from inside one chat. Getting AI to do real work that doesn't sound like a robot is what he does all day, and tonight he's handing you the exact system Matt runs on.

03The system

Five passes. One framework.
Works on any account.

015 passesHook, format, structure, CTA, cadence — the whole teardown
021 commandPull any account's playbook in one prompt
03tonightThe moment you can reverse-engineer your first rival
I used to look at winning creators and have no idea how they did it. I'd copy their posts and get nothing. Once I learned to reverse-engineer the skeleton instead of stealing the words, everything changed. Same posts, same voice, completely different results.
M
Matt CampoliThe Coffee Party · CMO & Marketing
06Objections, handled

Common questions
real answers.

100% free. No credit card. No hidden upsell. No catch. Show up live, learn the five-pass teardown framework, walk out with the exact prompts you run tonight.